Spectrum combines strategic marketing practices with advanced digital technology to create integrated programs that address each prospect on an individual basis. This quickly builds a personal relationship that is maintained past decision and into enrollment.

We know how to...

• Capture the attention of students looking for college.
• Create the most effective ways to attract and keep prospects you want.
• Maintain interest in your programs, to keep enrollees interested and in your loop.

We know one-to-one marketing

Spectrum's programs integrate personalized print, web, direct mail, corporate identification, branding and more. With these tools we can identify each prospect's personal academic and extracurricular interests and create communications materials specific to them. Touch-points become more relevant. Relationships are formed, nurtured and meaningful. Your enrollment goals are achieved.

We know how to define success...

Simply put - Results. Beyond the single most important definition, One-to-One marketing also comes with its own tool kit of process definitions that lend to the success of our programs. These terms define how relevant cross-media marketing achieves your specific goals and provides you with tangible results.

Results

• We understand the importance of maintaining an existing brand and excel at seamlessly blending our talents and technologies without compromise.
• We feel true results should be measurable and have direct correlation to your return-on-investment.

Our results are a combined effort of a strategically crafted marketing campaign and the creation of marketing materials that command attention, become a solution, and ultimately provide your institution with measurable results.