One of the biggest misconceptions concerning SEO adversely affects how increased traffic is converted into real sales. Both business owners and many so-called SEO "experts" mistakenly view their Phoenix website as a brick and mortar store where the home page acts as the only entryway. This leads to the home page being stuffed with as many SEO keywords and phrases as possible, in the hope that something sticks. However, all this does is water-down the effectiveness of the SEO, and often makes the written copy ineffective from a marketing perspective.

Your Phoenix website is not a store, and the home page is not a front door. Your website is your most vital link to your Phoenix customers, and those customers are using Google to find the goods and services they most need. So, what happens when a potential client lands on your Phoenix website and they don't immediately find what they were searching for?

Your website is more than just an investment in your business. It's the most effective way to attract customers and generate income.

Phoenix search engine optimization is necessary to drive traffic to your site, but ultimately useless if it doesn't convert the traffic into sales, resulting in profits. Successful conversion requires that a website fully integrate SEO into its design from marketing perspective. In this way, users immediately find what they are looking for, sales are made, and the website succeeds.