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As a Phoenix business owner, have you ever wondered how to target potential customers living in your neighborhood? These are the customers will ultimately decide whether your business is successful, but it's often difficult to know how best to reach out to them. Business owners sometimes try flyers, billboards, or even local radio and television ads, but these are advertising efforts that are well past their prime. The vast majority of today's consumers are using their smart phones to find the goods and services they need. Whether looking for a restaurant, mechanic, or nearby retail store, they will use their phone to access Google's search engine, and the results will most often dictate their choice.

Better yet, consider your own habits. As an example, think about running into an old friend asks to join you for lunch. You say, "what are you in the mood to eat?" and they respond that they would enjoy Italian food. What's the best way to look for a nearby Italian restaurant? You take out your phone, open up your internet browser and do a Google Search for "Italian restaurants." Go ahead and do this right now. What you see at the top of the page is a Google Maps listing of nearby Phoenix Italian restaurants. Which one will you pick? Obviously, something nearby that has quality ratings. You click the web link and you are instantly greeted with directions to the restaurant.

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