Business as usual in the world of advertising and marketing is over. At April/Vaughn Advertising, that's the reality that drives all of our efforts on behalf of our clients.

Business as usual in advertising is over because the way people communicate, stagnant for decades, is now evolving at a very rapid rate. For many advertising agencies wedded to the past, the challenge to keep pace is daunting.

Fortunately for our clients, A/V is not one of those. We embrace the evolution.

Giving credit where credit is due, conventional media such as TV, radio, direct

mail and even print continue to be highly viable platforms for success in advertising. But their potential can only be fully realized when they work in synergy with web sites that inform, inspire and engage.

And now, thanks to Facebook, Twitter, Flickr, Blogger and You Tube, we have the ability to transcend simply talking at consumers. Now we can engage in a dialogue with them.

Gone are the days when an advertising agency could only create ads. Now through social media, we can also create an interactive bond between our clients' brands and their target audiences and provide fans with a constant flow of unique opportunities and experiences. It's called making friends.

At A/V, we wouldn't have it any other way. And as our clients will tell you, the results are UnUsually effective.